OUR VISION

In today’s fast-changing world, we’re helping companies
and industries evolve and grow with our insights and industry
expertise in the world of ocean freight.

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4 Misconceptions About Building Dynamic Pricing Software In-House

Emily Nelson
Aug 02, 2021

Logistics industry experts and outside analysts have been urging ocean carriers to modernize their pricing methods for years. Then came 2020. The barrage of impactful events that rocked ocean shipping that year demonstrated that business as usual is no longer a viable option. The speed with which global happenings can transform shipping dynamics—rendering good deals […]

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Why Buying Beats Building for Ocean Freight Dynamic Pricing

Emily Nelson
Jul 05, 2021

Ocean carriers who wish to implement dynamic pricing software have seen the future. Historic levels of demand, volatility, and global interconnectedness have created an ocean freight tightrope act—one that hard-to-predict supply chain hiccups stand ready to topple. With no slowdown on the horizon, it’s safe to say ocean freight shipping has entered a new era. […]

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Ocean Carriers Investing in Dynamic Pricing in 2021 Will See Record Income

Tomas Swinburne
Apr 14, 2021

Enterprises in logistics and freight rely heavily on their sales reacting to market forces to manually set ocean freight pricing. This is rapidly changing as market volatility has required sales teams to figure out how to react faster, so as to not leave revenues on the table. In an ever-growing digitally-savvy industry, existing pricing strategies […]

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8 Ways Freight Forwarders Can Improve Sales in 2021

Tomas Swinburne
Mar 12, 2021

Competing as a freight forwarder relies on competitive differentiation. Some freight forwarders work in niches, while others offer value-added services to distinguish their services. However, despite all this, the trappings of servicing customers in a deeply commoditized market is a struggle for freight forwarders trying to acquire new customers. Last year, we wrote about how […]

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Why BlueX is Standardizing APIs for Ocean Freight

Tomas Swinburne
Feb 17, 2021

As an ocean freighTech company, we at BlueX recently released our open-source API to ocean applications from freight enterprises. Since December 2020, Catapult, Powered by Magaya, and Portrix Logistics Software partnered with BlueX to enhance their operations via our API. However, many freight enterprises have yet to realize their full digital potential and what can […]

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