OUR VISION

In today’s fast-changing world, we’re helping companies
and industries evolve and grow with our insights and industry
expertise in the world of ocean freight.

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Ocean Carriers Continue to be Targets of Cyberattacks – How Prepared is Your System?

Tomas Swinburne
Oct 21, 2020

In June 2017, Maersk lost an astonishing $300 million after falling victim to history’s largest cyberattack. Originating in Ukraine and spreading globally, the NonPetya ransomware attack was potentially devastating. Incredibly, Maersk acted fast enough to set up 4,000 servers and 45,000 PCs in ten days, and ended the attack with an executive stating that this […]

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How to Enhance Ocean Carrier Revenue Management with Dynamic Pricing

Tomas Swinburne
Sep 09, 2020

Dynamic pricing is the next evolutionary step for ocean carriers to increase profitability. As a FreighTech tool, dynamic pricing is part of a series of digitally innovative technologies reshaping the shipping industry landscape. Maersk’s Q2 results showcased their online spot platform (with dynamic pricing) as an effective tool to enhance revenue management. This tool accounted […]

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What are APIs in Freight and Logistics? Everything You Need to Know

Tomas Swinburne
Aug 18, 2020

APIs changed the E-commerce landscape. API integrations digitally automate processes and data across applications to make the flow of information for businesses and customers seamless and instantaneous. Since Salesforce launched the first widely acknowledged API in 2000, APIs have proliferated to revolutionize how we do business. From Facebook Messenger, PayPal payment options, to booking a […]

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How COVID-19 is Affecting Shipping Demurrage and Detention

Tomas Swinburne
Aug 05, 2020

With lockdowns continuing to hinder international trade flow, overcoming COVID-19 remains the biggest challenge for ocean shipping. Demurrage and detention are among the most immediate issues faced by shippers, freight forwarders, and carriers, with minimal mitigating strategies. We at BlueX understand how vital it is to ensure freight fluidity for carriers, and also the need […]

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4 Tips to Improve Your Freight Forwarder Sales During COVID-19

Tomas Swinburne
Jul 15, 2020

COVID-19 has disrupted the global economy. Unsurprisingly ocean freight, which accounts for 90% of world trade, took a huge brunt of this disruption. Freight forwarders have all felt the fallout of the continuous reduction in demand for shipping. It makes sense to differentiate your freight forwarding business with the rampancy of commoditization of freight forwarder […]

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